Is Tiger News Really News?

I’m fascinated by the Tiger Woods story, and I’m not ashamed to admit it.

Yes, from a news standpoint, there isn’t much here of global consequence: Man cheats on wife.  (Save headline for future use.)

But Tiger’s story has enough classic themes and elements to keep a graveyard full of Greek tragedians busy – avarice, lust, irony, pathos, comedy, etc.

Sometimes the job of news is more than transmitting information. News is our global commons. We go there to find out what’s going on, and figure out what it has to do with us.

Tiger’s story, though not strictly speaking “important,” gives us much to ponder that is important: What is the real meaning of success? Is anyone’s life truly to be envied? What does it mean to be a role model or hero?

In that sense, the Tiger Woods story has a lot to say, if we listen in the right way.

(To leave a comment, make sure you are on the post page, not the blog front page.)

A PR Lesson for Tiger Woods. No Charge.

Wax Museum Tiger

Tiger Woods has announced that, due to the injuries he sustained in his one-car accident last week, he is withdrawing from his upcoming Chevron Tournament, but he continues to give a big “NO COMMENT” about the circumstances of the crash.

It’s astonishing how someone with his level of fame can be so tone-deaf in public relations.