Tag Archives: Newark

A PR Problem: Michael Vick Muddies Message of Humane Society

2 Dec
Doggie justice.

Doggie justice.

Yesterday in New Jersey, Michael Vick gave an anti-dogfighting lecture to a group of young people at the Boys and Girls Club of Newark on behalf of the Humane Society. It was open to the media, resulting in a story at the top of The Star-Ledger’s state section. Beneath the headline is a photo of Vick speaking beside a Humane Society banner that reads: END DOGFIGHTING.

A basic job of public relations is to obtain positive news coverage for clients, and I’m guessing that the Humane Society counts this as a “good clip.”

But I see it and I cringe for them.

(more…)

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