While catching up today with a recent issue of the IABC’s CW (Communication World), I came across an interview with the group’s incoming chair Mark Schumann, in which he challenged communications professionals to think where they want to be in 10 years.
He said:
“Throughout our profession, each of us needs to imagine where we will be in 10 years, when the calendar turns to the year 2020. We each need “20/20 vision” of what we must be as professionals, as the focus of our work continues to shift from media and message to conversation, relationships and sustainability.”
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