Royal Caribbean’s updated home page now spotlights the humanitarian relief the company is providing to Haiti.
A few days ago in this space, we faulted Royal Caribbean’s silence on Haiti on its homepage – even as the company was actively supporting the relief efforts.
As anyone who has cruised the Caribbean with RC knows, the company operates a private beach for its passengers in Haiti, giving it a special association with that country. The lack of any reference to Haiti’s plight on the company’s homepage was an omission that, in our view, seemed not only cold but left people with the false impression that RC was not responding to the crisis
Royal Caribbean has since remedied this, and has placed a prominent link to information about its relief efforts in its opening photo carousel.
The larger lesson for communicators is this: If your organization is doing something to help Haiti, you should make it easy for your customers and stakeholders to find out – not because you’re a publicity hound, but because people might think you’re doing nothing if they don’t quickly see evidence to the contrary.
Tags: Cruise, earthquake, Haiti, public relations, Royal Caribbean, Web site
Recent Comments